Serial Brand Innovator
Robin is a serial brand innovator, creative director/copywriter and storyteller who has an insatiable curiosity about people and culture. Some of the original brands she helped create and steer to success for entrepreneurs and major corporations include: Origins Natural Resources and The Beauty Bank for Estée Lauder as well as Léman Manhattan Preparatory School, DrinkLavit, Stetson Bourbon, Voli Vodka, Jane Cosmetics, GeoGirl Cosmetics.
Robin has also helped bring mature brands back to profitability by refocusing their core equity and helping them find their “True North” in a contemporary way. Some of these brands include: Estée Lauder, Darphin, MMG/Marketing Management Group, Keepsake Diamond Engagement Rings, Champion Jogbra, Playtex Apparel and Klinger Advanced Aesthetics.
Robin is an Expert Advisor and Business Mentor for RippleWorks, an immersive program that pairs startup veterans with promising companies in developing countries to help global entrepreneurs solve world issues: Dream Athena 2015 / Start Up/ Root, the first IoT, hydroponic countertop gardening system and Roar for Good, an emergency contact device designed for women; The Tory Burch Foundation, a program that supports the economic empowerment of women entrepreneurs; Oomoqu, a Silicon Valley start-up software company delivering peer-to-peer technology to create new customer experiences for Brands and Retailers.
Robin is also a Guest Lecturer on Brand Creation at FIT (Fashion Institute of Technology), Parsons School of Design, LIM College, New York University School of Continuing Education and Baruch College/CUNY.